Sony is Not Attending E3 2020, Will Hold ‘Hundreds of Consumer Events’ to Show off PS4 and PS5 Titles

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After loads of speculation and today’s rumors, Sony finally confirmed that it gained’t be attending E3 2020. Whereas PlayStation should be current as third-party exhibitors demo their games, Sony itself won't be exhibiting on the show, marking the second yr in a row that the first-party has decided to step away from E3. The company feels that the ESA’s vision for the show doesn’t align with its own 2020 strategy, as an alternative choosing shopper events all over the world that may deliver collectively the PlayStation group.

Chatting with Gamesindustry.biz, a spokesperson for Sony Interactive Leisure stated:

After thorough evaluation SIE has decided not to take part in E3 2020. We have now great respect for the ESA as a corporation, but we don't really feel the vision of E3 2020 is the suitable venue for what we're targeted on this yr.

We'll build upon our international events strategy in 2020 by collaborating in a whole lot of shopper events throughout the globe. Our focus is on ensuring followers really feel part of the PlayStation household and have entry to play their favorite content material. We've a implausible line up of titles coming to PlayStation four, and with the upcoming launch of PlayStation 5, we're really wanting forward to a yr of celebration with our fans.

This announcement strains up with Jim Ryan’s feedback at CES 2020, saying that the PlayStation group goes to be a central focus this yr. We took note of those comments as highlighting Sony’s overall strategy for PlayStation in 2020, and it seems that the corporate can be trying to succeed in its fans more immediately by way of its personal fan and group events.

Although the comments don’t give an overview for what we will anticipate for the PS5 reveal, it does paint a reasonably dire image for E3. Sony is making a reasonably clear assertion that it doesn’t need the present, even during a yr when it is building hype for the PlayStation 5. However, the ESA and E3 desperately need Sony, and the company stepping away from the show could be another death knell for an enormous business occasion that has struggled to change with the times.

Sony hasn’t but expanded on these plans for “a whole lot of shopper events across the globe,” however the Experience PlayStation event taking place in NYC over the next month might be simply the beginning of these, gathering gamers in one place to have fun 25 years of the PlayStation model because the inevitable PS5 reveal and launch approaches.

[Source: Gamesindustry.biz]

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